makemepulse website analysis
A detailed critique of the homepage's craft, originality, usability, and ability to move visitors toward its intended goal.
Our observations
A visually distinctive and commercially credible creative-studio portfolio with excellent art direction and narrative pacing, held back from exceptional status by serious accessibility defects, weak semantic heading structure, and some small or low-contrast supporting text.
Best practices
The page demonstrates strong content organization and clear navigation destinations, but the audit identifies several foundational accessibility problems.
What works
- A semantic navigation region, main content region, footer, project links, newsletter form, and contact pathways are present.
- The homepage communicates the studio’s breadth through work, games, capabilities, editorial content, and contact content.
- The navigation exposes clear destinations including case studies, services, studio information, news, and contact.
Opportunities
- Add a proper, unique h1 for the homepage’s primary proposition.
- Associate a visible or programmatically connected label with the email field.
- Provide meaningful alternative text for the missing image used within the submit control.
- Resolve the five reported text-contrast failures, especially captions and text placed over dark or media-rich areas.
Design
The visual direction is unusually cohesive and expressive, using typography, scale, contrast between page chapters, and image composition to create a memorable studio presentation.
What works
- The oversized typographic opening establishes a strong point of view immediately.
- The featured project and supporting project cards create a clear focal hierarchy.
- The progression from work to video, games, capabilities, news, newsletter, and contact feels intentionally art-directed.
- The restrained black, white, and gray foundation gives the violet games section meaningful emphasis.
Opportunities
- Increase the legibility and prominence of project metadata without flattening the visual hierarchy.
- Use stronger visual grouping or persistent wayfinding on the very long page.
- Ensure the expressive composition remains understandable when images, animation, or custom type treatments are unavailable.
Uniqueness
The homepage has a clear studio signature and avoids the generic SaaS-style portfolio template. Its combination of oversized display type, editorial spacing, changing surface colors, and asymmetric media treatment is highly recognizable.
What works
- The opening typographic composition and image-led project sequence create a strong identity.
- The dedicated games chapter broadens the studio story beyond standard client-work presentation.
- The mix of case studies, experimental work, editorial content, and contact material feels specific to a multidisciplinary creative studio.
Opportunities
- Make the studio’s distinctive point of view more explicit in concise supporting copy so the experience remains differentiated even when viewed without motion.
- Consider a more unmistakable recurring graphic or editorial device for project metadata and section transitions.
User experience
The page offers a compelling guided journey, but the long scroll, small supporting type, contrast failures, and missing semantic heading create avoidable friction.
What works
- The navigation provides direct access to major content areas.
- Project links are prominent and grouped by visual priority.
- The page uses clear chapter changes to separate portfolio work, capabilities, editorial content, and contact.
Opportunities
- Provide a visible skip link, verify keyboard focus states, and test all animated and menu controls without a pointer.
- Improve small-text contrast and avoid placing essential information over unstable or visually complex backgrounds.
- Confirm that the experience has a logical heading hierarchy and that section titles remain discoverable to assistive technology.
- Test reduced-motion behavior and ensure image-reveal effects do not obscure content or delay access.
Conversion optimization
For a creative-studio portfolio, the page provides credible conversion routes through case studies, capabilities, newsletter signup, and contact. The conversion path is intentionally soft and editorial rather than sales-led.
What works
- The featured work appears early, giving prospective clients immediate evidence of capability.
- Calls to explore projects, services, games, articles, and contact are distributed throughout the journey.
- The newsletter and contact areas provide both low-commitment and high-intent next steps.
Opportunities
- Make the primary contact pathway more persistent or more visible before the final section for visitors who do not complete the full scroll.
- Add concise project outcomes, roles, or evidence near selected work where appropriate to support evaluation beyond visual appeal.
- Clarify the value of the newsletter before asking for an email and ensure the form label and error states are accessible.
- Review whether the large editorial links are sufficiently recognizable as interactive controls on touch and keyboard devices.
What we'd improve
- 01high
Repair the homepage’s semantic and form foundations
Add one clear homepage h1, establish a logical heading hierarchy, and connect a visible label and accessible name to the email field and submit control.
- 02high
Resolve reported contrast failures
Audit the five flagged text treatments in their actual backgrounds, prioritizing project captions, dark feature sections, and white text over imagery. Preserve the art direction with overlays, alternate colors, or stronger type weight where needed.
- 03high
Make media and animation accessible
Add accurate alternative text to the missing image, verify keyboard access for the menu and all project links, provide visible focus states, and test the Lottie and image-reveal treatments with reduced motion enabled.
- 04medium
Improve long-page wayfinding
Add persistent or repeated context for major sections and make the contact route easier to reach without requiring visitors to traverse the full editorial sequence.
- 05medium
Strengthen project evaluation content
Pair selected visual case studies with concise, scannable information about the brief, studio contribution, and outcome so prospective clients can assess relevance faster.
- 06low
Validate responsive composition at narrow widths
Check hero wrapping, project order, caption size, media cropping, overlapping images, and form usability on mobile widths before publication.
